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Standards

Editorial Policy: Five Rules, Enforced Everywhere

The standards every page answers to — and the correction process for when we miss.

The Five Rules Every Page Follows

  1. Primary sources or nothing. Ingredient facts come from the printed label; research claims link to NIH, PubMed and equivalents, verified before publication. Where the label is silent — per-ingredient amounts — we print “unpublished” instead of inventing numbers.
  2. Lived, not aggregated. Review verdicts require retail purchase and full label-cycle use, with logs. Other sites' conclusions never launder into ours.
  3. Supplement law is the ceiling. “Supports” is our strongest verb; sentences implying disease treatment die in draft.
  4. Freshness is enforced. Pricing, guarantee terms and stock language re-verified monthly; every page shows its update date.
  5. The wall holds. Affiliate commissions fund the site, disclose in every footer, and buy zero influence — deductions stay published.

How Reviews Get Made

Retail order, label-directed daily use for a minimum of 60 days, structured weekly logging, claim-by-claim label verification, checkout and billing audit, then triangulation against verified customer patterns. Verdicts update when the product, pricing or terms change.

When We Get It Wrong

Report inaccuracies via the contact page; verified corrections publish within 48 hours, noted on the corrected page. The team is on the about page.

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Written & Tested By Laura Hastings

Laura Hastings has covered natural respiratory wellness for 8+ years, building every review the same way: order at retail, use the full label cycle, log daily, and check each claim against the printed bottle before publishing a word.

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